Instacart and Pinterest unveiled a strategic partnership announced on June 16, 2025, aimed at redefining retail media and CPG advertising through the integration of accurate purchase data with visual discovery platforms, according to AInvest.
Advertisers on Pinterest can now reach high-intent users with Instacart’s first-party audience segments—such as those who recently purchased gluten-free or low-sugar items—ensuring precision and relevance. Pinterest ads are becoming directly shoppable via Instacart. Users can go from discovering a recipe or product pin to purchasing the items for fast delivery in just a few clicks.
Instacart estimates that brands leveraging this cross-platform integration could reduce wasted ad spend by up to 30–40%, by targeting truly interested purchasers. With ~47% of Gen Z using Pinterest as a search engine, the integration taps into a critical demographic for future CPG growth. Advertising efficiency is always a challenge, especially as SEO continues to change. Innovative partnerships like this one could crack the code on reaching customers with intent to buy.
With the passage of the “Big Beautiful Bill”, the de minimis shipping exemption will end for all countries in 2027. According to Supply Chain Brain, the earlier ending of de minimis for China and Hong Kong (implemented May 2) has already reduced air cargo shipments 30% or more.
Spot air cargo rates surged by around 13% month‑on‑month in areas like Southeast Asia earlier in April as shippers rushed to beat looming tariffs, then fell as demand cratered.
The decline in cargo demand led carriers to cancel freighter flights, suspend block space agreements, and redeploy capacity to other trade lanes (e.g. Southeast Asia → North America).
Analysts forecasted as much as $22 billion in lost revenue for airfreight over the next few years due to these shocks.
E-commerce brands are likely causing this reduction as they shift to other production sources. It’s an opportunity for cheaper freight for any brands still using these lanes, and a warning that alternate lanes will probably be getting more expensive.