AI is affecting online marketing - webpages and copy now need to attract eyeballs and also be optimized for AI screening and searching, according to Search Engine Journal. It’s called Generative Engine Optimization (GEO).
Brands now need to create original, data-backed, human-written content paired with solid technical SEO to earn AI recommendations and citations.
-AI models prioritize novel, data-backed content. Generic "ultimate guides" don't stand out. Use original research (e.g., your own surveys) to demonstrate value—for example, including data sources and publishing frequency strengthens trustworthiness.
-Traditional keyword-based SEO is losing relevance. Real-world authority—backlinks, media mentions, impactful research—encourages AI to reference your work.
-Even in an AI-driven landscape, technical SEO still matters (fast page loads, clean HTML, schema markup, open crawling, jump-links).
Just as brands have adjusted to SEO and social changes, learning GEO will be key to catching eyeballs.