Welcome to the first edition of our newsletter, where we share our knowledge to help ecommerce brands improve their business. At Middle Mile, we love ecommerce brands and the things their founders bring to life. Our business is built on a simple principle: we win when our customers win. That’s why we take every chance we can to make our experience useful for others.
You can expect actionable ecommerce brand advice, quick links to the best things we saw this week, and interesting things we have to share about our service. Without further ado, welcome to…
The Extra Mile: First Edition
Top takeaway
Everyone is talking about ways the supply chain and fulfillment partners can support brands. Now is the right time to do a full review of your vendors to see if they are aligned with your incentives and can be flexible going forward.
What we’re reading
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5 ways to improve costs today - Everyone is getting creative - but there are conventional ways to avoid tariff impact. Check out these options you may not have looked at too closely in the past.
- Temu and Shein showing tariff impacts - If you compete with them for consumers, this will only help your brand.
- Import volume is decreasing at West Coast ports - As volume decreases, you may have an opportunity to get a better freight price in the short term.
One thing to follow
Tariff Wars seem to have moved from escalation to creating carveouts and exemptions for different types of goods. Keep an eye out to see if your products are being discussed over the next few weeks.
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