Middle Mile
How it works

We copy how you already ship, then run it for you without changing it.

You already know how to pack an order well. The trouble is that you are the only one who does it. We train operators to your written standard and audit every location against it, so every order goes out the same way, whether you are at your desk or away for a week. Your customers get a better experience than you can give them alone, and you get the hours back to grow the thing.

Free, no commitment, about five minutes to fill in.

No minimums No lock-in Same-day ship before 4pm Live in about four weeks

You have been choosing between two bad options.

Keep the control and the care of fulfilling it yourself. Drop the late nights, the minimums, and the lock-in.

Do it yourself

  • Total control
  • No backup if you are sick
  • No time, no vacations
  • Caps how fast you grow

Traditional 3PL

Genuinely good at what it was built for. If you need customs brokerage and international nodes today, that is the provider to use.

  • Built for pallets and big accounts
  • Minimums and long contracts
  • Accessorials you find on the invoice
  • Priced for volume, not for your stage

Middle Mile

  • A partner, not a vendor
  • No minimums, no lock-in
  • Flat, all-in pricing
  • Your price drops as you grow

Your order does not cross the country to reach a customer across town.

One warehouse far from your customers means slow, expensive shipping. We spread your inventory across vetted home-based operators, so most orders ship a short distance. That is where the speed and the savings come from.

  1. 01

    Your order lands from your store the moment a customer checks out.

  2. 02

    It routes to the location nearest that customer holding your stock.

  3. 03

    The operator picks and packs it against your written standard: your box, your insert, your tissue, packed the way you specified it.

  4. 04

    It ships the same day if the order lands before 4pm.

  5. 05

    Tracking goes back to your store and your customer automatically.

  6. 06

    If anything goes wrong, you email us, not the location.

There is no single point of failure. If one location is ever unavailable, another picks up, so your customers never feel it.

Vetted operators who treat your orders like their own.

Our operators are mostly vetted stay-at-home parents who turn spare space into a small, reliable fulfillment location. They work from clear, written packing standards, and every location is audited against them on accuracy and on-time rate.

Photo: a vetted operator packing in a home setup (P2)

However many locations hold your stock, you only ever deal with us.

If an order is late, wrong, or damaged, there is one place to email and we own it. You never chase an operator you have never met, and you never coordinate between locations. Distributing your inventory is our problem to run, not a set of relationships you have to manage.

Your inventory, protected

“But that is my inventory in someone’s home.”

It is a fair question, and it is the first thing we engineer for. Here is exactly how your stock is protected inside the network.

Insured and distributed

Every location and every operator is insured. And because your stock is distributed, one location’s bad day never becomes your bad week.

Vetted and 18-point checked

Every operator is interviewed and background-checked, and each location passes an 18-point check before it holds a single unit of your inventory.

Counted in and reconciled

Inventory is counted as it arrives and reconciled against your records, then accuracy and on-time rates are audited per location against written standards.

Monitored and secured

Each space has temperature, humidity, and flood sensors and a security camera, so issues are caught early, not after they reach your customer.

>99%
on-time shipping, year round
99.89%
Pack accuracy
2x
December peak volume, shipped on time
Zero
damage claims, last December peak

Built by operators from Grove Collaborative, Shippo, and UPS.

What you get back

Fast shipping is not a cost you carry. It is how you grow.

Customers get their order sooner, fewer write in asking where it is, and more of them come back. And the hours you spend packing come back to you: product, marketing, or a weekend off.

+33% increase in orders from adding another shipping day before Christmas.

Live in about four weeks, with no downtime.

Your current setup stays live the whole time. We run in parallel and only cut you over once real test orders pass, so your customers never feel the switch.

Week 1

Plan

We learn your products, volume, and ship-to regions, and map the right operator locations.

Week 2

Connect

We connect your store, set packing standards, and prep your inventory move.

Week 3

Train

We train your operators on your packing standards, then run test orders end to end.

Week 4

Launch

You go live. We watch your first real orders closely and fix anything that needs it.

Most brands land at $10 to $15 all-in per order, with no minimums and no lock-in. One number covers pick, pack, ship, and the storage.

Everything after “buy now”

  • Labels, carriers, and post-ship issues
  • Simple kitting and inserts on finished products
  • Tracking pushed back to your store and your customer

Where we are not the fit

We would rather tell you up front.

  • Food, drink, vitamins, or supplements
  • Two-day delivery from day one
  • Pallet-scale enterprise contracts
  • The absolute cheapest price per order
  • B2B freight and retail routing guides

Frequently asked questions

What does it actually cost? +

Most brands land at $10 to $15 all-in per order, with no minimums and no lock-in. One number covers pick, pack, ship, and the storage. The cost estimator prices your real box sizes and weights against our rate card if you want a figure before you talk to us.

How is my inventory split across locations? +

We map it to where your orders actually go, so the stock sits near the customers most likely to buy it. As your order mix shifts, we move it. That is our job to manage, not a decision you have to make.

What happens to my inventory if I leave? +

It is your stock and you get it back. We are month to month with no lock-in, so leaving is a decision you make, not one you negotiate. We consolidate your inventory out of the network and ship it wherever you want it.

Which stores do you connect to, and where do you ship? +

Shopify, Faire, and TikTok Shop. Orders flow in and tracking flows back automatically. We ship anywhere in the United States, and we place your inventory near wherever your buyers actually are.

See what it would cost for your brand.

Start with the free packaging audit. It comes back instantly with your box sizes, your projected shipping savings, and an all-in per-order estimate if you ever want us to run it. No call required, and the box-size savings are yours even if you keep fulfilling in-house.

Switching is month to month from day one, not a leap of faith. No lock-in, and if we are not great, you can fire us.