Middle Mile
The Anti-3PL

You don’t need a 3PL. You need a partner.

For small brands still packing every order themselves. Hand it over: your customers get a better experience, and you get the hours back for the work only you can do. No minimums, no lock-in, and a price that drops as you grow.

Free. No card, no sales call.

A small-brand founder packing an order at home, shelves of inventory and boxes behind her
No minimums No lock-in Same-day ship before 4pm Live in about four weeks

Works with the stores you already sell on

ShopifyFaireTikTok Shop

You’ve outgrown packing every order yourself.

You didn’t start a brand to become a full-time box packer. But big launches and Q4 mean stress instead of excitement, and you can’t take a weekend off without orders piling up.

Ten hours a week packing orders is five hundred hours a year you are not spending on product, marketing, or customers. And every late or damaged delivery is a customer who may not come back.

Cost, complexity, time.

Most 3PLs make you pick two. They were built for big accounts and big ops teams.

A small-brand founder taping up an order in her home studio, with stacked boxes and a rack of inventory behind her
Their building, their rules

Warehouse fulfillment was never designed to grow your brand. It was designed to run a warehouse.

A big warehouse is good at the thing it was built for: holding pallets, moving volume, keeping the racks full. If you need customs brokerage and international nodes today, that is the provider to use.

But every rule that comes with it exists to protect the building. You did not get those rules because you are small. You got them because the building comes first, and your brand comes second.

  • Minimums, so their space pays for itself
  • Receiving windows that suit their dock
  • Packaging that suits their packing line
  • Cutoffs that suit their shift, not yours

No warehouse. A network of vetted homes, so one location's bad day does not become your bad week.

When one building goes down, every order behind it goes down with it. A network does not work that way. If one location has a bad day, your orders move to another and keep going out.

01We copy your setup into homes near your buyers

Vetted operators run the same packing station you run at home, and we stand up a location where your demand is.

02Your orders stop depending on you

Trained operators work from clear, written packing standards, and there is always a backup location. Right now, nothing ships unless you are the one packing it. That is the part that changes.

03You deal with us, never with an operator

If an order is late, wrong, or damaged, there is one place to email and we own it. You never chase an operator you have never met.

Your inventory, protected

Your stock sits in someone else’s home. Here is what stands behind it.

It is the first question every brand asks, so here is the whole answer, not the reassuring half. Your customers never see any of this. They see tracking that updates and an order that shows up when it said it would.

Insured and distributed

Every location and every operator is insured. And because your stock is distributed, one location’s bad day never becomes your bad week.

Vetted and 18-point checked

Every operator is interviewed and background-checked, and each location passes an 18-point check before it holds a single unit of your inventory.

Counted in and reconciled

Inventory is counted as it arrives and reconciled against your records, then accuracy and on-time rates are audited per location against written standards.

Monitored and secured

Each space has temperature, humidity, and flood sensors and a security camera, so issues are caught early, not after they reach your customer.

Measured, not rounded

The rates we actually run.

Every late or wrong order is a customer you have to win back. Here is how often that happens across our whole network.

99.85%
On-time to fulfill
about 1 late ship in 650
99.78%
On-time and in full
about 1 miss in 450
99.89%
Pack accuracy
about 1 error in 950
99.75%
Damage and loss free
about 1 in 400

Trailing network performance, 2026. We report the real ratios, not rounded-up marketing numbers.

We shipped 2x our normal volume last December, on time.

Twice the orders, the same standards, and no extra hours from you. Q4 should be the month you sell, not the month you disappear into boxes.

Order #1043

Arrives today

Packed

Operator near Denver

Shipped

In transit

Out for delivery

Today

Delivered

Est. by 6pm

How we make money

We only make more when you do.

No hidden fees, no lock-in. If your orders go up, we do better. If they do not, we do not.

Most small brands pay $10 to $15 all-in per order, and some come in lower. That is the price at the volume you ship today, not a tier you have to grow into. Compare it with what you spend now: postage, boxes, tape, and the hours that go with them.

See what you would pay
01

We make your customers happy

On time, accurate, and undamaged, order after order. The kind of delivery that earns the next purchase.

02

Your brand grows

Happy customers come back and tell others, so more orders flow through us.

03

We add locations near your buyers

More volume lets us hold your inventory closer to more of your customers, which lowers our cost.

04

Your price drops, on its own

Closer locations and higher volume cut our cost, so we cut your per-order price. You never have to ask.

And it repeats. Not a one-time discount, a loop that keeps lowering your price as you grow.

What you get back

Every day you can ship is a day you can sell.

Orders go out on the days you are sick, travelling, or just done for the week. Every order is packed the same way as the last, so fewer customers write in and more of them come back. And the hours you were spending on packing go into product, marketing, and customers.

+33% increase in orders from adding another shipping day before Christmas.

Do not hire us if any of these is you.

Faster for both of us if you rule us out now.

  • Food, drink, vitamins, or supplements
  • Two-day delivery from day one
  • The absolute cheapest price per order
  • Retail routing guides and big-box compliance (your Faire and small wholesale orders are fine)
Free tool

The $15,000 packaging audit, free.

Tell us what you sell and how you box it. We’ll show you which box sizes actually fit your products and what each one changes about your cost per order, even if you keep fulfilling yourself. Right-sizing a box can take up to $2 per order off what you spend shipping it.

A consultant would bill you days of work for this. We hand it over free because we already run these numbers every day.

  • Recommended box sizes for your real products
  • Projected shipping savings per order
  • Your all-in cost per order with us, if you ask for it. No call attached.
Get your free packaging audit

Free. No card, no sales call required.

Packaging audit

Sample

Ceramic mug · 4-pack gift set

Current box

12 × 10 × 8

$6.20 / order

Recommended

9 × 7 × 5

$4.80 / order

Current
$6.20
Recommended
$4.80
Savings in this example $1.40 / order

Sample numbers, not a quote. Yours uses your own dimensions and top ship-to regions, and you keep it even if you never send us a box.

Frequently asked questions

What does it cost? +

Most small brands land between $10 and $15 all-in per order, and some come in lower. Your exact price depends on your products, volume, and where your customers are. The free packaging audit gives you a real number fast.

Do you have minimums or lock-in? +

No minimums and no lock-in. We earn your business every month. If we ever stop earning it, you can fire us.

How long does onboarding take? +

Most brands are live in about four weeks, with no downtime. Your current setup stays live while we prepare, and you only cut over once test orders pass.

How is this different from a 3PL? +

Traditional 3PLs are built for pallets and big accounts. We distribute your inventory across vetted home-based operators close to your customers, with one all-in price per order, no minimums, and a partner who answers.

Is my inventory safe in a home-based location? +

Yes. Operators are vetted and background-checked, inventory is counted in and reconciled, accuracy is audited, and your stock is insured. Because it is distributed, there is no single point of failure.

Get the hours back. Put them into product and customers.

Your evenings and weekends stop going into boxes. Most brands are live in about four weeks, with no minimums and no lock-in. Month to month, and you can leave whenever you want.

Free. No card, no sales call.

The Extra Mile

Cheaper shipping, happier customers. One email a week.

Written for founders still doing this themselves. No spam, unsubscribe any time.