Middle Mile
The Anti-3PL

You don't need a 3PL. You need a partner.

For small brands still packing every order themselves. Hand it over: your customers get a better experience, and you get the hours back for the work only you can do. No minimums, no lock-in, and a price that drops as you grow.

Free, no commitment, about five minutes to fill in.

A small-brand founder packing an order at home, shelves of inventory and boxes behind her
No minimums No lock-in Same-day ship before 4pm Live in about four weeks

Works with the stores you already sell on

ShopifyFaireTikTok Shop

You’ve outgrown packing every order yourself.

You didn’t start a brand to become a full-time box packer. But big launches and Q4 mean stress instead of excitement, and you can’t take a weekend off without orders piling up.

Ten hours a week packing orders is five hundred hours a year you are not spending on product, marketing, or customers. And every late or damaged delivery is a customer who may not come back.

Cost, complexity, time.

Most 3PLs make you pick two. They were built for big accounts and big ops teams.

A small-brand founder taping up an order in her home studio, with stacked boxes and a rack of inventory behind her
Their building, their rules

Warehouse fulfillment was never designed to grow your brand. It was designed to run a warehouse.

A big warehouse is genuinely good at the thing it was built for: holding pallets, moving volume, keeping the racks full. If you need customs brokerage and international nodes today, that is the provider to use.

But every rule that comes with it exists to protect the building. You did not get those rules because you are small. You got them because the building comes first, and your brand comes second.

  • Minimums, so their space pays for itself
  • Receiving windows that suit their dock
  • Packaging that suits their packing line
  • Cutoffs that suit their shift, not yours

No warehouse. A network of vetted homes, closer to your customers.

One building cannot be close to everyone. Dozens of small ones can. Your inventory sits near your buyers, so an order travels a shorter distance, arrives sooner, and costs less to ship.

01 Inventory moves closer to your customers

We duplicate the setup you run at home into vetted operator locations near your buyers. Shorter distances, lower cost.

02 Vetted operators pick, pack, and ship

Trained operators work from clear, written packing standards. No single point of failure, because there is always a backup location.

03 You deal with us, never with an operator

If an order is late, wrong, or damaged, there is one place to email and we own it. You never chase an operator you have never met.

Your inventory, protected

Your stock sits in someone else’s home. Here is what stands behind it.

It is the first question every brand asks. Here is the whole answer, not the reassuring half.

Insured and distributed

Every location and every operator is insured. And because your stock is distributed, one location’s bad day never becomes your bad week.

Vetted and 18-point checked

Every operator is interviewed and background-checked, and each location passes an 18-point check before it holds a single unit of your inventory.

Counted in and reconciled

Inventory is counted as it arrives and reconciled against your records, then accuracy and on-time rates are audited per location against written standards.

Monitored and secured

Each space has temperature, humidity, and flood sensors and a security camera, so issues are caught early, not after they reach your customer.

Measured, not rounded

The rates we actually run.

Every late or wrong order is a customer you have to win back. Here is how often that happens across our whole network.

99.85%
On-time to fulfill
about 1 late ship in 650
99.78%
On-time and in full
about 1 miss in 450
99.89%
Pack accuracy
about 1 error in 950
99.75%
Damage and loss free
about 1 in 400

Trailing network performance, 2026. We report the real ratios, not rounded-up marketing numbers.

We shipped 2x our normal volume last December, on time.

Your customers never see the operator. They see an order that arrives when it said it would, with tracking the whole way.

Order #1043

Arrives today

Packed

Operator near Denver

Shipped

In transit

Out for delivery

Today

Delivered

Est. by 6pm

How we make money

We only make more when you do.

No hidden fees, no lock-in. If your orders go up, we do better. If they do not, we do not.

Most small brands pay $10 to $15 all-in per order, and some come in lower. Compare that with what you spend now: postage, boxes, tape, and the hours that go with them.

See what you would pay
01

We make your customers happy

Fast, accurate, undamaged orders from locations close to them. The kind of delivery that earns the next purchase.

02

Your brand grows

Happy customers come back and tell others, so more orders flow through us.

03

We add locations near your buyers

More volume lets us hold your inventory closer to more of your customers, which lowers our cost.

04

Your price drops, on its own

Closer locations and higher volume cut our cost, so we cut your per-order price. You never have to ask.

And it repeats. Not a one-time discount, a loop that keeps lowering your price as you grow.

What you get back

Fast shipping is not a cost you carry. It is how you grow.

Customers get their order sooner, fewer write in asking where it is, and more of them come back. And the hours you spend packing come back to you: product, marketing, or a weekend off.

+33% increase in orders from adding another shipping day before Christmas.
Free tool

The $15,000 packaging audit, free.

Tell us what you sell and how you box it. We’ll show you the exact box sizes that lower your shipping cost, even if you keep fulfilling yourself. Right-sizing a box can take up to $2 per order off what you spend shipping it, and your results come back instantly.

A consultant would bill you days of work for this. We hand it over free because we already run these numbers every day.

  • Recommended box sizes for your real products
  • Projected shipping savings per order
  • Your real all-in cost per order with us, no call required
Get your free packaging audit

Free. No card, no sales call required.

Packaging audit

Sample

Ceramic mug · 4-pack gift set

Current box

12 × 10 × 8

$6.20 / order

Recommended

9 × 7 × 5

$4.80 / order

Current
$6.20
Recommended
$4.80
Estimated savings $1.40 / order

Based on your dimensions and top ship-to regions. Yours even if you keep fulfilling in-house.

Find the fit for how you ship today.

Where we are not a fit

Faster for both of us if you rule us out now.

  • Food, drink, vitamins, or supplements
  • Two-day delivery from day one
  • Pallet-scale enterprise contracts
  • The absolute cheapest price per order
  • B2B freight and retail routing guides

Frequently asked questions

What does it cost? +

Most small brands land between $10 and $15 all-in per order, and some come in lower. Your exact price depends on your products, volume, and where your customers are. The free packaging audit gives you a real number fast.

Do you have minimums or lock-in? +

No minimums and no lock-in. We earn your business every month. If we ever stop earning it, you can fire us.

How long does onboarding take? +

Most brands are live in about four weeks, with no downtime. Your current setup stays live while we prepare, and you only cut over once test orders pass.

How is this different from a 3PL? +

Traditional 3PLs are built for pallets and big accounts. We distribute your inventory across vetted home-based operators close to your customers, with one all-in price per order, no minimums, and a partner who answers.

Is my inventory safe in a home-based location? +

Yes. Operators are vetted and background-checked, inventory is counted in and reconciled, accuracy is audited, and your stock is insured. Because it is distributed, there is no single point of failure.

Get your evenings and weekends back.

Most brands are live in about four weeks. No minimums, and if we ever stop earning it, you can fire us.

Free, no commitment, about five minutes to fill in.

The Extra Mile

Cheaper shipping, happier customers. One email a week.

Written for founders still doing this themselves. No spam, unsubscribe any time.